How To Offer A Free Treatment Or Product And Make A Stack Of Money And Increase Your Client Base!
In this article I want to show you how you can offer a free check-up, treatment or product and make a stack of money and increase your client base as well!
This is a fantastic technique that when done properly results in amazing practice growth, practice awareness and increased recognition…
Approach a kindred business with a good clientele (such as upmarket beauty salons or health spas – somewhere where the transaction costs are typically high and not, for example, a health food shop unless the transactions are over £50 or so) and ask them to gift to their clients a free check-up, treatment or whatever (and this has to be free and valuable – not just a discount coupon) with you. For even greater impact and coverage they could even send out a mailing or hand out fliers (of which you fund the cost) as well.
Now, you are thinking free treatment and I pay for the fliers – it’s not sounding promising just yet is it! However this way there is no risk involved to the salon / shop or to their customers. All you have to do is make sure the offer appears to be from the salon owner directly. Because the owner is already known and trusted by their clientele and because he “apparently” thinks so highly of you and what you do this trust is readily transferred to his customer and your prospective client.
Also if you know your customers net worth (i.e. how much you make on average from a client) you will see how the profits start to come in…
If you give away 500 certificates maybe 150 will take you up on this offer and of these I believe 30-50 will stay with you if you are any good! If those 30-50 come in 4 times a year that is 120-200 treatments at say £25 which is £3,000-£5,000 extra in income.
What has this project cost you? The cost of 500 coupons / fliers / leaflets (£200 maximum) and your time in setting up this arrangement with the local business!
Also the icing on the cake is if you really think about it you already had spaces in your appointment book for these new prospective clients to fit into – you are not turning away existing clients – so there is no loss of revenue there! Anyone who takes up the offer is fitted into these existing gaps so the only real cost to you is your time and the printing of the leaflets!