What is Marketing

Not so long ago, businesses had a limited number of ways to reach consumers. There was print, TV, radio and the usual networking at events. Today, there is web-based, traditional, satellite and Internet radio and TV; print, mobile and social networking. Businesses have a myriad of ways – and even more options – by which to engage consumers.

With all of these ways, means and choices by which to touch customers, it becomes a question of which customer touchpoints are the best for your business? Which will produce the most return with the least investment of time and/or money?

A customer touchpoint is the interface of a product, service or brand with customers, non-customers, employees and other stakeholders – before, during and after a transaction respectively a purchase. This applies to business-to-business- as well as business-to-consumer-markets.

Take a look at each of your customer touchpoints. Is your Facebook page simply a brochure-style extension of your website? Does the YouTube page you created just repurpose the same videos you have in other places? What about your LinkedIn profile? Is that merely a re-listing of your personnel, sales locations and company overview? How about your mobile device presence: does it simply replicate your website? Continue reading →

They operate a public relations (PR) company to more marketing, visibility and customer needs? Internet marketing is a way to go, but not the only way, according to the profile or your target audience, not always the most effective. There are also business tools, commonly known as business cards and brochures. But you still get people to know you and get the most out of their mind when one thinks a public relations firm. Here are 7 ways to market your offline PR firm for better visibility and success.

First Search visibility. The first thing would be a public relations firm to advise a customer to do is to be visible. Is it not logical that you do the same? Customers should not be looking for you, but able to quickly find you through your marketing efforts much PR. Sharpen your skills and small talk in public with your business cards. Be accessible and available to market in the conversation where others discussed the need for, and promote what they do join. Develop personal relationships with influential people in the community that your company can get business opportunities.

Second The podium. Public speaking is still the best way to earn the designation as an expert in your field. YJust how to prepare clients to talk dates, you do the same. Here you will find lots of topics covered by any organization with which you speak, as any other needs advice on how to promote what they do can be shared. Set up a frequent speaker and panel marketing your friend. Continue reading →

Due to advancement in technology, the USB flash drive has replaced other data storage devices with an example being the floppy diskettes. Although USB’s are smaller in size, they have a lager storage capacity for data and can transfer data much faster. Many promotional companies are now combining the USB Flash drive into other commonly used items such as watches, key rings and pens. Anyone looking for a great gift idea should consider using the USB flash drive pen as it is guaranteed to delight the recipient of the gift.

Although most companies use computers, their staff will at one point or the other have to use pens to jot down a few things here and there. They could be writing on their diaries and notebooks or even signing documents. This means that pens are still relevant to date, so by giving the gift of a combination of a pen and a USB Flash drive, clients are offered more. This is a very special two in one gift for the person receiving it and they will be quite appreciative especially when they no longer have to carry a pen and a USB flash drive separately.

One factor that makes the USB data device a great gift is the fact that it is appropriate as a gift for people of all ages. It is quite versatile and can be used by the younger generation to store movies, photos, music and lots of data. The older generation would use the flash pen drive write as well as store important data. When you have this device, there is no need to walk around carrying many files or folders since you can store your information on the USB. Continue reading →

In the previous articles, I covered how you can decide upon the right fee for your services and then how to go about charging it. In this article, I want to discuss why you should decide to introduce and implement a money back guarantee for your patients.

Why do I feel so strongly you should consider using a guarantee? Well there are several reasons for this and I would like to cover a few of those now.

Guarantees overcome any form of sales resistance and even though we are in the service industry we are still directly involved in making sales. Therefore, if you guarantee the customer will be happy and you will refund his money if they are not, they will be more than willing to not only attend your clinic but also pay your price – no matter what it is. Continue reading →

In this article I want to show you how you can offer a free check-up, treatment or product and make a stack of money and increase your client base as well!

This is a fantastic technique that when done properly results in amazing practice growth, practice awareness and increased recognition…

Approach a kindred business with a good clientele (such as upmarket beauty salons or health spas – somewhere where the transaction costs are typically high and not, for example, a health food shop unless the transactions are over £50 or so) and ask them to gift to their clients a free check-up, treatment or whatever (and this has to be free and valuable – not just a discount coupon) with you. For even greater impact and coverage they could even send out a mailing or hand out fliers (of which you fund the cost) as well.

Now, you are thinking free treatment and I pay for the fliers – it’s not sounding promising just yet is it! However this way there is no risk involved to the salon / shop or to their customers. All you have to do is make sure the offer appears to be from the salon owner directly. Because the owner is already known and trusted by their clientele and because he “apparently” thinks so highly of you and what you do this trust is readily transferred to his customer and your prospective client. Continue reading →